Ferrovial - Annual Report 2012

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Innovation

Training in innovation and communication

Ferrovial has its own Summa Corporate University with a training program providing courses that range from specific training in creativity and innovation to the generation of new business opportunities and the development of the capacity of executives to innovate. This is done through workshops on the creative resolution of problems, and plans such as the Executive Management and Global Management Programs.

The Executive Management Program is based on study of business management methodologies via analysis of the various ways of approaching entrepreneurial management, its procedures and activities, looking at the entire entrepreneurial process from the identification of business opportunities through to the development of a business plan.

The Global Management Program is designed for executives who answer to the top level of the organization. It aims to extend their knowledge of change management in the organization and increase their skills, with the aim of maximizing the innovation and transformation capacity of their business areas. The program's innovation module includes an elevator sales pitch competition, consisting of a role play in which each participant tries to convince experts in innovation and risk capital innovation that the value proposal they present is the best.

In 2012 Ferrovial launched the new innovation channel on the intranet. This initiative is linked to the company's aim to boost innovation and is a meeting point where innovation strategy can be shared through knowledge of the policies, initiatives, news, projects, events and experiences of the projects underway.

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This is an electronic version of the 2012 Annual Report prepared by Ferrovial, S.A. for its stakeholders, which aims to be complete and accurate. The contents of this version can be checked by referring to the print version. A copy of the print version in PDF format is available to download on this web page